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Karen Swim's Page

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Discussions (3)  Videos (1) 

About Karen Swim

Karen Swim
44, Female
Sterling Heights, United States
Your Profession:
Writing, Marketing, Career Marketing
About Me:
President and CEO of Words For Hire, telling stories and bringing visions to life. What a great way to make a living! I am also a big fan of social media and can be found on twitter throughout the day. Feel free to follow at twitter.com/karenswim.
My Website:
www.wordsfohirellc.com
I am a:
Writer, Business Owner, Looking to Give Advice

Karen Swim's Groups

Writers Group
(6 members)
Created by adam fiveson

Videos

You Gotta Play to Win

You Gotta Play to Win
Added Feb 2 by Karen Swim.

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Forum

Marketing Career

Added a reply Feb 13

Those are all very different medium, requiring different skill sets, but MediaBistro is still a good place for you to explore opportunities. Karen Read More »

Marketing Career

Added a post Feb 13

Hi Juba, There are so many options in media and the compensation depends. A good site for media information is mediabistro.com. You can also sign up for the free weekly newsletter which has job li... Read More »

Why would anyone write their own copy?

Added a post Dec. 11, 2007

Writing is a hard sell because it is technically something that everyone can do. Many people have a natural talent for communicating their thoughts in writing so feel confident in developing their ... Read More »

 

Latest Activity

Karen Swim commented on the blog post Introducing... the web walk on! Jun 29
Karen Swim commented on the blog post Love or Friendship- Determing your Branding Strategy May 22
Karen Swim's profile changed May 15
Karen Swim added the blog post 'Love or Friendship- Determing your Branding Strategy' May 15
Karen Swim commented on the blog post Brandjunkie Survey Results Apr 27
Karen Swim added the blog post 'Brandjunkie Survey Results' Apr 1
Karen Swim commented on the blog post Website of the day.... Mar 13
Karen Swim commented on the blog post Bastardized Brand Virtualization - Online Spin Blog Post Mar 11

Karen Swim's Friends

Karen Swim's Blog

Love or Friendship- Determing your Branding Strategy

I read an interesting article on BrandChannel, "People Buy Brands Like They Make Friends." The article written by Nichiketa Choudhary explored the various relationships brands have with their customers. You can read the full article here.

Choudhary writes:

"Consumer-brand relationships are less about love and more about friendship.
Just like our friends, bran…

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Posted by Karen Swim on May 15th, 2008 at 11:14am — 3 Comments (Add)
 

Brandjunkie Survey Results

The 2008 Brandjunkie Survey Results are in and some of the results may surprise you. You can read the survey results here but below are a few excerpts.

When asked to describe themselves as a brand and identify what brand they would be, the top five answers were Apple, Nike, Coca-Cola, Virgin and BMW. Top five brands that respondents would most like to sit next to at a dinner party were Apple, Virgin, Google, Coca-Cola and Nike. When…

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Posted by Karen Swim on April 1st, 2008 at 8:46am — 2 Comments (Add)
 

Bastardized Brand Virtualization - Online Spin Blog Post

I found today's Online Spin blog post of interest. Trying to recap would not do it justice so I have included the full post below. While many online marketers are enthusiastically telling others to join SL, this post offers a contrary opinion (often my favorite kind of opinion!). I have also heard from some professionals who tried SL and did not find it to be a great business driver. I believe the message here as with all marketing tool…

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Posted by Karen Swim on March 3rd, 2008 at 9:36pm — 9 Comments (Add)
 

Recession Hat Tricks

If you say it enough, does it make it true? We tried hard not to use the "R" word. But as we watched the housing market tank, our neighbors losing their homes and jobs and teary eyed stories on Good Morning America there was just no denying it - the US is in a recession.

While we understand what that means on a personal level, what does it mean for your business? How will it impact your branding efforts?

Well some marketers simply make lemonade out of lemons. We're in a recessi…

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Posted by Karen Swim on February 8th, 2008 at 10:22pm — 3 Comments (Add)
 

Online Brand Management

Social media is hot and businesses are using it to engage customers and ignite viral marketing. The trend makes managing your online identity an essential component to your overall branding strategy. Comments posted to forums, blog posts, profile pages on FaceBook, LinkedIn and even your social bookmarks contribute to how your brand is viewed.

It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your keyboard…

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Posted by Karen Swim on January 26th, 2008 at 11:26am — 8 Comments (Add)
 

Comment Wall (1 comment)

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At 10:42am on March 10th, 2008, Ellen Wilson said…
Hi Karen, glad you are my friend!
 
 

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Blog Posts

Portrait Innovations

Whether for business or family keepsake, a portrait is a treasured, personal work of art. Some edgy, new century portrait innovations will make you want to resurrect the old custom of having your portrait made. Stay tuned for some exciting tips on how to add these innovations to your own portraits.


Posted by Kitty A Smith on July 17th, 2008 at 11:42am — No Comments (Add)

New versus Old

Today, professional photography has taken a backseat to camera phones and digital frames, photo bucket and scrap booking. Although all of these have a place in our lives, don't forget the beauty and joy of a special portrait. Portraits are made at the beach, a theme park or even in the family bed. They can be as unique as your fingerprint.

One photographer who has used some interesting ideas in his photography is Christopher Bridge. Check…

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Posted by Kitty A Smith on July 17th, 2008 at 11:42am — No Comments (Add)

Introducing... the web walk on!

Okay so it's time for me to do a little self-promotion. I've just released the newest and greatest product in the 5SonStudios family of products.

Have you ever wished that it was more immediately clear what you do when your customers visit your website? Have you ever felt the need to point to a specific aspect of your website or welcome someone in a more "lively" fashion that can be done images and photography alone?

Introducing the virtual s…

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Posted by adam fiveson on June 27th, 2008 at 2:51pm — 1 Comment (Add)

 

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