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Lance Winslow

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Listening to Your Customer is the First Step - By Lance Winslow - Book Review

By Lance Winslow Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue

Added by Lance Winslow on December 7, 2009 at 6:18am — No Comments

Premium Coffee Brands; Is There a Quality Difference or Just a Perception? - By Lance Winslow

There are many premium coffee brands competing for the home market. Sure, it's true that Starbucks has won hands down for the premium coffee shop venue, and because of their huge number of stores, now over 8,000 even with their closing a good many that they had pr… Continue

Added by Lance Winslow on June 1, 2009 at 1:12am — No Comments

The Killing of a Global Brand - AIG Saga - By Lance Winslow

By Lance Winslow Character Assassination AIG; A World Wide Company with 140,000 Employees Now that the US Taxpayer is on the hook for the success of AIG, it is just amazing how our politicians are running the once stellar brand name through the mud. This serve… Continue

Added by Lance Winslow on May 27, 2009 at 4:27am — No Comments

A Look at Asia's Top Brands; Book Recommendation - By Lance Winslow

By Lance Winslow One of the best performing airlines in the world during this global recession may not be what you think it is or located where you thought it would be. Asia Air has been an incredible success and it was not by accident. Asia Air's slogan is… Continue

Added by Lance Winslow on April 13, 2009 at 4:04am — No Comments

Does Your Company Have a Branding Mindset? - By Lance Winslow

By Lance Winslow There are a good many business books on branding, and those in the high stakes marketing industry have dozens on their shelves. Some are excellent, some are okay, and some are merely the author's way of thanking his or her branding clientele, by mentioning th… Continue

Added by Lance Winslow on April 11, 2009 at 10:26pm — No Comments

Hunting for a Wild Turkey on a Brand New ATV

Sometimes you have to re-brand your products or find esoteric niches. For instance, if you sell ATVs and sales are down, why not spark the imagination of your hardcore riders? Most people like to go down to the grocery store and buy them selves a big old Frozen Turkey, but not me.… Continue

Added by Lance Winslow on March 31, 2009 at 12:51pm — No Comments

Does Your Brand Make Any Sense? - It Should - - By Lance Winslow

By Lance Winslow If you own a small business or work as a CBO - Chief Branding Officer for a major corporation you'll need to take your brand to a whole new level to survive in a world of massive marketing impressions overwhelming the consumer. Thus, I'd like to recommend a very good b… Continue

Added by Lance Winslow on March 28, 2009 at 11:40pm — No Comments

The Kellogg's Pop Tarts Brand; Case Study - By Lance Winslow

By Lance Winslow Recently, in the news Kellogg's pulled the endorsement of Michael Phelps the world's greatest swimmer in human history and eight time gold medal winner in one Olympic Games. Apparently, our society doesn't tolerate certain things or at least Kellogg's felt his beh… Continue

Added by Lance Winslow on February 7, 2009 at 11:30pm — No Comments

Branding Books Considered; Primal Branding VS ZAG

By Lance Winslow

If you are a business marketer or have ever studied branding, I'd like to recommend to very decent branding books to you. Let us compare the two and discuss a few of the main topics and where each of the authors is coming from. The two books, we… Continue

Added by Lance Winslow on January 19, 2009 at 7:32am — No Comments

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adam fiveson

Building a better brand

5 steps to improve identity of goods, services


While speaking at a conference, I was approached by a company that markets in the business-to-business space asking how they could gain more exposure using brand marketing.

They admitted sales results had been disappointing, and since the economy had slowed, they were having a problem meeting sales quotas.

When I asked what their normal marketing process was, they said they try to use a balanced mix of many different marketing communicati… Continue

Posted by adam fiveson on December 12, 2009 at 9:58am

Lance Winslow

Listening to Your Customer is the First Step - By Lance Winslow - Book Review


By Lance Winslow

Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue

Posted by Lance Winslow on December 7, 2009 at 6:18am

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