Niel Leon's Blog (3)

They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.

When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.

This is accomplished by taking time to listen to them before you take the time and effort to "Build it".

Niel

One of my favorite design review stories comes from a device that I developed for the US Military. It was a special container that held chemical simulants to confirm operation of a chemical dector first used in the 1991 Gulf War. The simulant package had to be small, rugged, inexpensive, easy to manufacture, a prevent the simulant form escaping prematurely.

Larry, my designer, and I developed the design prepared all the drawings and got the first units made for evaluation by Marketing

I started a Forum Thread about Product Development - http://www.brandingservices.org/forum/topic/show?id=1699302%3ATopic%3A1361 -

where I noted that being first and original is not always the best road to success with new products. If being the FIRST with a new product was the ultimate situation then patents woulds have a much higher success than they do. In the USA there are over 7,320,000 patents