On my business cards I have used the following slogans:
"Madison Avenue design meets Madison Wisconson price."
and
"You don't have to be a Fortune 500 to look like one"
and my personal favorite: "Because other designers suck."
Of course, there is the belief that you should never, EVER go negative.... I disagree, but I'd love to hear your opinions on the subject.
Now, before you start in.... you should know that I've been doing branding and design for 23 years, and you should know that I ha…
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Added by adam fiveson on June 18, 2009 at 11:47am —
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Do Your Clients Make This “Deadly” Mistake…
If you’re at all like me, you can’t stand when someone tells you how to do your job.
I recently had several clients who refused to listen to any of my professional advice and direction for their website project, and insisted I do it their way.
The result? Well, let’s just say that it turned out like crap as it almost always does!
So that got me thinking: “What is it about my line of work that makes people think that they can do what I do?”…
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Added by adam fiveson on June 15, 2009 at 1:00pm —
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There are many premium coffee brands competing for the home market. Sure, it's true that Starbucks has won hands down for the premium coffee shop venue, and because of their huge number of stores, now over 8,000 even with their closing a good many that they had pr…
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Added by Lance Winslow on June 1, 2009 at 1:12am —
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By Lance Winslow
Character Assassination
AIG; A World Wide Company with 140,000 Employees
Now that the US Taxpayer is on the hook for the success of AIG, it is just amazing how our politicians are running the once stellar brand name through the mud. This serve…
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Added by Lance Winslow on May 27, 2009 at 4:27am —
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By Lance Winslow
One of the best performing airlines in the world during this global recession may not be what you think it is or located where you thought it would be. Asia Air has been an incredible success and it was not by accident.
Asia Air's slogan is…
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Added by Lance Winslow on April 13, 2009 at 4:04am —
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By Lance Winslow
There are a good many business books on branding, and those in the high stakes marketing industry have dozens on their shelves. Some are excellent, some are okay, and some are merely the author's way of thanking his or her branding clientele, by mentioning th…
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Added by Lance Winslow on April 11, 2009 at 10:26pm —
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Sometimes you have to re-brand your products or find esoteric niches. For instance, if you sell ATVs and sales are down, why not spark the imagination of your hardcore riders?
Most people like to go down to the grocery store and buy them selves a big old Frozen Turkey, but not me.…
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Added by Lance Winslow on March 31, 2009 at 12:51pm —
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By Lance Winslow
If you own a small business or work as a CBO - Chief Branding Officer for a major corporation you'll need to take your brand to a whole new level to survive in a world of massive marketing impressions overwhelming the consumer. Thus, I'd like to recommend a very good b…
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Added by Lance Winslow on March 28, 2009 at 11:40pm —
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By Lance Winslow
Recently, in the news Kellogg's pulled the endorsement of Michael Phelps the world's greatest swimmer in human history and eight time gold medal winner in one Olympic Games. Apparently, our society doesn't tolerate certain things or at least Kellogg's felt his beh…
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Added by Lance Winslow on February 7, 2009 at 11:30pm —
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By Lance Winslow

If you are a business marketer or have ever studied branding, I'd like to recommend to very decent branding books to you. Let us compare the two and discuss a few of the main topics and where each of the authors is coming from. The two books, we…
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Added by Lance Winslow on January 19, 2009 at 7:32am —
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You wake up one morning and you find yourself single. Single Parent, Single Senior, where do you start? I have run a successful dating service for over 10 years and have heard the heartbreaking stories of people finding themselves single after 25 years of marriage, from Seniors who lose their partner and find themselves so lonely they can barely function.
Where would you start? There are thousands of businesses out there that offer "Dating Services". You can pay as little as $19.95 per month to…
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Added by Patsy on January 13, 2009 at 3:44pm —
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wow guys, I can't believe I actually managed to snag
www.elance.me as a URL. Now the only question is what should I do with this great web address?
I was thinking about creating my own Elance clone... or maybe another version of this website.
I would love your opinions, please let me know your thoughts.
Best Regards,
Adam Fiveson
Creative Director
561-432-9959
http://www.5sonstudios.com/ | http://www.5webdesign.co…
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Added by adam fiveson on October 20, 2008 at 11:22am —
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Writing a term paper is one of the most common requirements for an upper-division course such as the one for which this book was probably assigned. Such term papers usually count for a significant part of your final grade. Yet many, perhaps most, students have never received formal instruction about how to write a good research report. The following pages are meant to help you write an "A" paper by giving you some guidelines about how to go about your research and writing.
Why do instructors…
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Added by mevric on October 11, 2008 at 2:24am —
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Choose a topic which interests and challenges you. Your attitude towards the topic may well determine the amount of effort and enthusiasm you put into your research.
Focus on a limited aspect, e.g. narrow it down from "Religion" to "World Religion" to "Buddhism". Obtain teacher approval for your topic before embarking on a full-scale research. If you are uncertain as to what is expected of you in completing the assignment or project, re-read your assignment sheet carefully or ASK your t…
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Added by mevric on October 11, 2008 at 1:11am —
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Whether for business or family keepsake, a portrait is a treasured, personal work of art. Some edgy, new century portrait innovations will make you want to resurrect the old custom of having your portrait made. Stay tuned for some exciting tips on how to add these innovations to your own portraits.
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Added by Kitty A Smith on July 17, 2008 at 11:42am —
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Today, professional photography has taken a backseat to camera phones
and digital frames, photo bucket and scrap booking. Although all of
these have a place in our lives, don't forget the beauty and joy of a
special portrait. Portraits are made at the beach, a theme park or even
in the family bed. They can be as unique as your fingerprint.
One photographer who has used some interesting ideas in his photography is
Christopher Bridge. Check…
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Added by Kitty A Smith on July 17, 2008 at 11:42am —
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Okay so it's time for me to do a little self-promotion. I've just released the newest and greatest product in the 5SonStudios family of products.
Have you ever wished that it was more immediately clear what you do when your customers visit your website? Have you ever felt the need to point to a specific aspect of your website or welcome someone in a more "lively" fashion that can be done images and photography alone?
Introducing the virtual s
…
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Added by adam fiveson on June 27, 2008 at 2:51pm —
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Really? and my uncle plays golf on the weekends but he's not Tiger FREAKIN Woods!!!
Why is it that every profession on earth has a barrier to entry except ours?
Any imbecelle with a computer and a copy of Photoshop can call themselves a creative professional.
Hell, "artist" is now Goddamned code for "lazy bum".
I work my tail off educating my clients to no avail... I'm constantly being offered ridiculously low rates or worse... "a piece of the action" to do my work
…
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Added by adam fiveson on June 19, 2008 at 9:49am —
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I read an interesting article on BrandChannel, "
People Buy Brands Like They Make Friends." The article written by Nichiketa Choudhary explored
the various relationships brands have with their customers. You can read the full article
here. Choudhary writes:
"Consumer-brand relationships are less about love and more about friendship.
Just like our friends, bran
…
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Added by Karen Swim on May 15, 2008 at 11:14am —
3 Comments
The 2008 Brandjunkie Survey Results are in and some of the results may surprise you. You can read the survey results
here but below are a few excerpts.
When asked to describe themselves as a brand and identify what brand they would be, the top five answers were Apple, Nike, Coca-Cola, Virgin and BMW. Top five brands that respondents would most like to sit next to at a dinner party were Apple, Virgin, Google, Coca-Cola and Nike. When…
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Added by Karen Swim on April 1, 2008 at 8:46am —
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