Lance Winslow's Page

By Lance Winslow

Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue

There are many premium coffee brands competing for the home market. Sure, it's true that Starbucks has won hands down for the premium coffee shop venue, and because of their huge number of stores, now over 8,000 even with their closing a good many that they had pr… Continue

By Lance Winslow

Character Assassination
AIG; A World Wide Company with 140,000 Employees


Now that the US Taxpayer is on the hook for the success of AIG, it is just amazing how our politicians are running the once stellar brand name through the mud. This serve… Continue

By Lance Winslow

One of the best performing airlines in the world during this global recession may not be what you think it is or located where you thought it would be. Asia Air has been an incredible success and it was not by accident.

Asia Air's slogan is… Continue

By Lance Winslow


There are a good many business books on branding, and those in the high stakes marketing industry have dozens on their shelves. Some are excellent, some are okay, and some are merely the author's way of thanking his or her branding clientele, by mentioning th… Continue