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Karen Swim
  • Female
  • Sterling Heights
  • United States
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Patsy and Karen Swim are now friends
March 28

Profile Information

Your Profession:
Writing, Marketing, Career Marketing
About Me:
President and CEO of Words For Hire, telling stories and bringing visions to life. What a great way to make a living! I am also a big fan of social media and can be found on twitter throughout the day. Feel free to follow at twitter.com/karenswim.
My Website:
http://www.wordsfohirellc.com
I am a:
Writer, Business Owner, Looking to Give Advice

Karen Swim's Blog

Karen Swim

Love or Friendship- Determing your Branding Strategy

I read an interesting article on BrandChannel, "People Buy Brands Like They Make Friends." The article written by Nichiketa Choudhary explored
the various relationships brands have with their customers. You can read the full article here.

Choudhary writes:





"Consumer-brand relationships are less about love and more about friendship.
Just like our friends, bran

Continue

Posted on May 15, 2008 at 11:14am — 3 Comments

Karen Swim

Brandjunkie Survey Results

The 2008 Brandjunkie Survey Results are in and some of the results may surprise you. You can read the survey results here but below are a few excerpts.

When asked to describe themselves as a brand and identify what brand they would be, the top five answers were Apple, Nike, Coca-Cola, Virgin and BMW. Top five brands that respondents would most like to sit next to at a dinner party were Apple, Virgin, Google, Coca-Cola and Nike. When… Continue

Posted on April 1, 2008 at 8:46am — 2 Comments

Karen Swim

Bastardized Brand Virtualization - Online Spin Blog Post

I found today's Online Spin blog post of interest. Trying to recap would not do it justice so I have included the full post below. While many online marketers are enthusiastically telling others to join SL, this post offers a contrary opinion (often my favorite kind of opinion!). I have also heard from some professionals who tried SL and did not find it to be a great business driver. I believe the message here as with all marketing toolContinue

Posted on March 3, 2008 at 10:36pm — 9 Comments

Karen Swim

Recession Hat Tricks

If you say it enough, does it make it true? We tried hard not to use the "R" word. But as we watched the housing market tank, our neighbors losing their homes and jobs and teary eyed stories on Good Morning America there was just no denying it - the US is in a recession.

While we understand what that means on a personal level, what does it mean for your business? How will it impact your branding efforts?

Well some marketers simply make lemonade out of lemons. We're in a recessi… Continue

Posted on February 8, 2008 at 11:22pm — 5 Comments

Karen Swim

Online Brand Management

Social media is hot and businesses are using it to engage customers and ignite viral marketing. The trend makes managing your online identity an essential component to your overall branding strategy. Comments posted to forums, blog posts, profile pages on FaceBook, LinkedIn and even your social bookmarks contribute to how your brand is viewed.

It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your keyboard… Continue

Posted on January 26, 2008 at 12:26pm — 8 Comments

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At 10:42am on March 10, 2008, Ellen Wilson said…
Hi Karen, glad you are my friend!
 
 

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jhem da

Oliva Nova Hotel Spain and Beach Resort

Oliva Nova golf and beach resort has beautiful villas and apartments that are for sale. Our Oliva Nova Resale property web site allows current home owners to upload their villa or apartment details direct. Alicante & Valencia Airports are only 90km away via the AP7 motorway.

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Posted by jhem da on August 18, 2009 at 10:10am

Lucky Chan

Promotional and Branded Merchandise for Corporate Needs

Corporate gifts, promotional items, promotional gifts, giveaways and make your company stand out from the crowd

Promotional Items

Posted by Lucky Chan on August 12, 2009 at 8:30am

adam fiveson

Finding Positives in a Negative Slant. - repost

On my business cards I have used the following slogans:

"Madison Avenue design meets Madison Wisconson price."

and

"You don't have to be a Fortune 500 to look like one"

and my personal favorite: "Because other designers suck."

Of course, there is the belief that you should never, EVER go negative.... I disagree, but I'd love to hear your opinions on the subject.

Now, before you start in.... you should know that I've been doing branding and design for 23 years, and you should know that I ha… Continue

Posted by adam fiveson on June 18, 2009 at 11:47am — 2 Comments

 

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