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Alexander Greyling
- Male
- Johannesburg
- South Africa
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Profile Information
- Your Profession:
- Author/Designer
- About Me:
- With more than 30 years of rich experience, I consider myself a top branding expert and a free-spirited maverick having never worked for a boss.
I began my career in the 1970s designing brandmarks (logos) and corporate brand identities to pay for my college tuition. By dealing with upstarts, mom-and-pop businesses and, later, sophisticated national and international brands, I gained invaluable experience and insight covering a broad range of branding, design and advertising challenges.
I run my own strategic brand, design and advertising consultancy. I am passionate about nature and wildlife conservation and one of my pro bono clients is Sea Shepherd Conservation Society of Whale Wars fame.
In September 2009, after six years of research I published my book Face your brand! The visual language of branding explained in electronic format as an eBook. This well-conceived book provides the indispensable facts and logic for creating a successful visual brandmark.
After covering the background and origins of branding, sharing entertaining and enlightening brand tales, exploring the quality and cost of good visual branding, and illustrating how to create a good brandmark, I give you the tools to become a competent visual brander who ensures form follows function and strategy. In a clear, systematic manner, I demonstrate how to build your brandmark through my seven essential elements of successful visual branding.
Face your brand! deals with radical issues such as brand revolution, evolution and maintenance, copyright, ownership and intellectual property, as well as the vital steps towards avoiding the pitfalls in using designers. I give you a unique paradigm to conduct your own brandmark audit, thereby helping you to create a successful visual brand. You can use my audit to pinpoint and understand the flaws of your brandmark.
As a bonus, you can apply this powerful tool to evaluate your competitors’ brandmark strengths and weaknesses, thereby enabling you to take advantage of the positioning or repositioning of your entire brand. Face your brand! is mandatory reading for any entrepreneur, marketer and business leader who detests failure.
- My Website:
- http://www.faceyourbrand.co.za/
- I am a:
- Designer, Author, Creative, Business Owner, Looking to Give Advice
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For the best branding services contact 5sonstudios today.
You need a walk on for your website... hire a virtual spokesmodel today for as low as $299!
Looking for a quick and painless way to get a website up? Get Me Online Fast will make it happen.
Blog Posts
Building a better brand
5 steps to improve identity of goods, services
While speaking at a conference, I was approached by a company that markets in the business-to-business space asking how they could gain more exposure using brand marketing.
They admitted sales results had been disappointing, and since the economy had slowed, they were having a problem meeting sales quotas.
When I asked what their normal marketing process was, they said they try to use a balanced mix of many different marketing communicati… Continue
While speaking at a conference, I was approached by a company that markets in the business-to-business space asking how they could gain more exposure using brand marketing.
They admitted sales results had been disappointing, and since the economy had slowed, they were having a problem meeting sales quotas.
When I asked what their normal marketing process was, they said they try to use a balanced mix of many different marketing communicati… Continue
Posted by adam fiveson on December 12, 2009 at 9:58am
Listening to Your Customer is the First Step - By Lance Winslow - Book Review
By Lance Winslow
Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue
Posted by Lance Winslow on December 7, 2009 at 6:18am
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Posted by jhem da on August 18, 2009 at 10:10am
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