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Questions about how you wish to begin a naming project
I'm attempting to find out how those responsible for naming companies, products, services, events, features and /or destinations begin the naming process. Specifically...
Do you use some type of fill-in-the-blanks document that you request the originator of the naming project to complete for you?
Or do you request a meeting with them and then go over some pre-determined questions you wish them to answer?
What type of information do you generally believe is neccessary before beginning a naming project?
What types of existing documents do you request before beginning a project?
Do you establish naming criteria before beginning an assignment?
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Finding Positives in a Negative Slant. - repost
"Madison Avenue design meets Madison Wisconson price."
and
"You don't have to be a Fortune 500 to look like one"
and my personal favorite: "Because other designers suck."
Of course, there is the belief that you should never, EVER go negative.... I disagree, but I'd love to hear your opinions on the subject.
Now, before you start in.... you should know that I've been doing branding and design for 23 years, and you should know that I ha… Continue
Posted by adam fiveson on June 18, 2009 at 11:47am — 2 Comments
© 2009 Created by adam fiveson on Ning. Create Your Own Social Network
