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You've been to thousands of networking meetings, guru'd with the gurus, elanced with the elancers, you've been to almost all of the online places looking to promote yourselves, right:?... It's always feast or famine right? Never consistancy.... never just a steady revenue stream you can count on?

Well, if you're at all like me... you've got a decent freelance business, you're a creative... and you have down time.

So here's the question of the day.... how do you promote yourself?

Best.

Adam

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Take your nose away from the grindstone and connect with people through sites like this one, Facebook, or other. Reconnect with people you know. Give them a call just to say "hello"...and don't wait for the famine to hit.

Each connection you make is a step toward building your business. It might seem like a waste of time to chat with the mailman or with your second cousin's best friend's brother, but everyone knows someone who knows someone who needs work done.
That's not to say you should spend all of your spare time chatting it up. Work smartly when you do this. 'Travel' in circles that will lead you somewhere.

When the work comes your way, don't be afraid to pass it along to someone else better suited. People appreciate help in making connections and what goes around, comes around. It's all a part of networking, and it's the best way to make your network grow. When your network grows, so does your business.

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One of the best ways to promote yourself is through the use of promotional products. In a recent study done, clients remembered a company 72% of the time more frequently when they were given a promotional product.
For exampe there is power in the branding message of a t-shirt! Industry research has shown that every time a shirt is worn in public, over 200 people can see the branding message. Now that's some bang for your marketing buck!

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Social networking - pure and simple. Just started Facebook ads, they are a pain but the majority of my ads have been approved. I also Twitter, Delicious, Furl, Squidoo, Propeller, go Articles, Digg, Tumbler. Twitter is good in that you can promote your latest project, you are found on other peoples lists and people check out your portfolio. Facebook you make a group of freelancers. You got the viral video idea as well, which I need bad! I love the monkey one it was funny

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Finding Positives in a Negative Slant. - repost

On my business cards I have used the following slogans:

"Madison Avenue design meets Madison Wisconson price."

and

"You don't have to be a Fortune 500 to look like one"

and my personal favorite: "Because other designers suck."

Of course, there is the belief that you should never, EVER go negative.... I disagree, but I'd love to hear your opinions on the subject.

Now, before you start in.... you should know that I've been doing branding and design for 23 years, and you should know that I ha… Continue

Posted by adam fiveson on June 18, 2009 at 11:47am — 2 Comments

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