Karen Swim's Discussions (3)

5 steps to improve identity of goods, services


While speaking at a conference, I was approached by a company that markets in the business-to-business space asking how they could gain more exposure using brand marketing.

They admitted sales results had been disappointing, and since the economy had slowed, they were having a problem meeting sales quotas.

When I asked what their normal marketing process was, they said they try to use a balanced mix of many different marketing communicati… Continue

By Lance Winslow

Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue

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