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Michael Gorga's Discussions (2)
| Discussions Replied To (1) | Replies | Latest Activity |
|---|---|---|
"I agree with Karen. I deal with this very situation on a daily basis. I believe some…"Michael Gorga replied Dec. 14, 2007 to Why would anyone write their own copy? |
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Jan. 27, 2008 Reply by Maria Sosh |
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Blog Posts
Building a better brand
While speaking at a conference, I was approached by a company that markets in the business-to-business space asking how they could gain more exposure using brand marketing.
They admitted sales results had been disappointing, and since the economy had slowed, they were having a problem meeting sales quotas.
When I asked what their normal marketing process was, they said they try to use a balanced mix of many different marketing communicati… Continue
Posted by adam fiveson on December 12, 2009 at 9:58am
Listening to Your Customer is the First Step - By Lance Winslow - Book Review
By Lance Winslow
Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue
Posted by Lance Winslow on December 7, 2009 at 6:18am
Oliva Nova Hotel Spain and Beach Resort
"">Oliva Nova Resort
Posted by jhem da on August 18, 2009 at 10:10am
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